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There's Gold in Your Website's Server Log
———————————————————-Permission is granted for the under article to forward,reprint, distribute, use for ezine, newsletter, website,offer as liberate bonus or measure of a product for sale as longas no changes are made and the byline, copyright, and theresource box unbefitting is included. ———————————————————-There’s Gold in Your Website’s Server LogBy Stephen BucaroMany Webmasters hold never bothered to scene their website’sserver notepad Ignoring your server notepad is like flying with ablind flyer You may passive be cruising along, but you haveno impression where you are or where you’re headed. If yourwebsite is on a emancipate host, you probably don’t retain accessto the server logbook However, if you remuneration for your network host,or if you hold the server, you partly always obtain someaccess to the server logIn this article, you’ll learn what friendly of announcement atypical server organizer provides, how to analyze thatinformation, and how to use that data to steer yourwebsite in a rule for excrescence and success.The real data in the server organizer is logical that, news Datais of little use without an application to compile,categorize, analyze, and turn it into useful informationThe firmness of server jotter analysis software varies dependingupon the openwork host, and it’s not germane to how much you payfor hosting service. I keep seen some remarkably low limit webhosts with awful server notebook analysis software, and someexpensive framework hosts that provide only a incomplete utilityThe accent of the server logbook analysis software issecond only to up-time reliabilty when it comes to webhosts A fretwork server diary can notify you who is visiting yourweb site, where they’re coming from, what operating systemand openwork browser they’re using, what pages of your websitethey are viewing, and much more. A smart webmaster performsa natural monthly analysis of the valuable informationcontained in the server log.HitsSome webmasters brag about the digit of “hits” theirwebsite receives, but hits themselves are not importantFor example, when a objective gadget spiders your website, itgenerates a hit for every page it visits. There are waysto develop millions of hits on a website without anyoneever actually viewing a single pageThe superior statistics are “page prospect hits” and “uniquevisitors”. Server log analysis software should advise you howmany times each page was viewed. Anaylyzing the popularityof companion pages tells you where to nook your mostimportant advertisements, and what cordial of new text youshould add to your websiteThe king of all statistics is the amount of unique visitorsyour network site receives When it comes to sellingadvertising or joining the most exclusive affiliateprograms, a gigantic symbol of unique visitors each month isthe statistic that gets respect.Good analysis software commit alert you how many pages eachvisitor viewed and how long they stayed on your websiteThe goal is to flourish matter that gets your visitors tostay longer, a quality sometimes referred to as”stickiness”A statistic applicable to hits is “bandwidth” This is acomplicated statistic because you want additional visitors andthat causes bandwidth to go up On the other hand, highbandwidth consumption makes your website repond slower(and most web hosts charge extra for bandwidth beyond acertain limit) What you privation is to decoration your mesh pagesso they use bandwidth efficiently, and you want to be onthe lookout for kin who are theft your bandwidth(usually by linking to images on your web site)ReferrersGood server logbook analysis software consign provide you with theURLs of the webpages that kinsfolk clicked on to achieve to yourwebsite This is extremely valuable information. If youare recipience a lofty volume of traffic from anotherwebsite, you can midpoint consider that website to be yourbusiness partner. It would be to your advantage to findways to make your website more useful to the referringwebsite For example, learn what the theme of the referringwebsite is and nook more relevant content on your websiteOne average way of aiding referrers is to nook areciprocal interlock on your website. However, don’t botherplacing the reciprocal unite on a “links” page with hundredsof fresh links (a join farm) If you can’t provide anhonest requited link, it’s revise to do nothing Anhonest requited interlock might be a page containing a reviewof the referrer’s website, and that page should containonly a few supplementary linksSearch StringsGood server logbook analysis software leave provide you with thekeywords and seeking strings people entered at a objective siteto find your website. One system to get supplementary traffic to yourwebsite is to provide further topic akin to the topkeywords If receiving fresh traffic is your single goal,there are websites that entrust provide you with a inventory of thecurrent most appealing keywords entered into search engines.Then you can provide fresh content germane to those keywordsThis gets involved with the thesis of “Search EngineOptimization” (SEO).SEO is a science in itself, covered in fresh articles, butI entrust proclaim a secret sally as an model of SEO tactics.Starting with a top keyword, fashion every possiblemisspelling of that keyword and calling those at the best ofyour webpage with the paragraph color the twin as the webpagebackground (Note: I don’t use that trick or any otherSEO tricks myself because if you procure caught the searchengines will penalize your website)Platform and User Agent Good server notepad analysis software leave caution you whichoperating systems and which browser brands and versionspeople are using to access your website. At the occasion ofthis writing, the most ordinary operating way is WindowsXP and the most usual browser is Internet Explorerversion 6. However, you consign find a wide area ofoperating systems and browsers accessing you websiteUnfortunately, they are not all compatibleThe fact is, you can’t device your website to be 100percent compatible with every operating system and webbrowser in use today. That would force either using onlyplain html (version 3) or using browser detection constitution andcreating a dozen variations of each webpage Use yourserver log’s platform and user agent message to decide whichbrowser your framework pages should to be designed to becompatible with Your statistics consign probably express that90 percent of your website’s visitors are using the latestor the previous version of Internet ExplorerCountry InformationGood server log analysis software commit caution you whichcountries your website visitors are located in Analysis ofthe bucarotechlp.com server logs shows that visitors arelocated in every country, village, and hamlet on theplanet. This leads to the question, should you createmultiple variations of each webpage to accomodate visitorsfrom other nations? It depends upon your job and yourresources The actuality is that the words of task andcommerce across the planet is English, and I receivefrequent email, in English, from all over the planetImportant Ways to Use Server Log InformationWebsite DesignRemember when the normal website had a gray backgroundand a single emblem in the middle of the page? Today, thatwould be unbefitting the typical for a kids website on AOL. Doesyour server organizer “platform” and “user agent” statistics tellyou that most of the visitors to your website are usingWindows XP with Internet Explorer Version 6, while yourwebsite is designed for Windows 95 and Internet ExplorerVersion 4? Can you afford to be presenting a website thatlooks outdated?I reckon it’s a failure to design a website that requiresyour visitors to posses the fashionable bleeding-edge technologyOn the further hand, if the desist of the framework is using ASP(Active Server Pages) to generate custom webpageson-the-fly that use CSS (Cascading Style Sheets) to createwebpages that resemble shallow magazine pages and DHTML(Dynamic HTML) to provide interactivity, it might be timefor you to investigate those technologiesIf your website is a venture site or E-commerce site, thevisual means and technical sort of your website reflectsthe level of your activity or service. To determine theproper visual way and technology grade of your websiterequires you to monitor three things1. Your competitors You absence to look as in-style as theydo, but elude next them down the road to bloatedplugins (Macromedia Flash)2. The quota of your audience using broad crew InternetAccess Less than half of US. Make sure your webpagesload within 20 seconds over a 56kbps modem connection2. Your server jotter platform and user agent statistics Yourweb pages deficiency to be designed to be compatible with thecurrent most melodious operating way and openwork browserversion.Webhost PerformanceWeb hosts provide two elementary kinds of service, sharedhosting and dedicated hosting If your website is on ashared host, there may be hundreds of additional websitessharing the twin computer as your website This margin theperformance of your website Many network host providers use”bandwidth throttling” to deter one website from hoggingall the available bandwidthAs your website grows and attracts increasing traffic, itwill lack more of the hotelier computers processor instance andmore bandwidth Monitor your server notepad hits, and bandwidthstatistics At some point, your website may hit aperformance fence and you may want to manoeuvre to a highergrade of hosting, or a different framework hotelkeeper company tocontinue growthWhen locomotion to a different fretwork hotelier company, don’t trustthe specifications they provide Check several differentweb publician directories that agreement visitors proportion fretwork hosts. Ifseveral different network hotelier directories posses many users thatgive a framework host gang a big rating, that’s the companyyou deprivation to trust with your websiteWebsite TopicAs you analyze certain website server statistics (forexample, “page landscape hits”, and “top objective enginekeywords”) and make adjustments, you may find the contentof your website drifting away from your original intentAt some point, you may retain to decide, Am I going to chasetraffic and correct the thesis of my website, or am I moreinterested in focusing on the thesis of my choice?If the original pursuit of your website was to make moneyabove all else, then agreement your visitors steer your website’scontent. There’s zero wrong with that Everybody’s gotto make a living But, if the original objective of yourwebsite was to be a resource on a argument that you arepassionate about, then you may deficiency to reassess the contentof your websiteI would reccommend having the peak of both worlds Stick tocontent material to the matter of your website, butdelineate a wide enough scope of the topic so that whenyour server statistics fleck out an opportunity to increasetraffic, you retain rules to register youIn this thing you wise some of the types ofinformation you can mine from your trellis server notepad and somepowerful ways to use that facts to steer your websitein a direction for growth and success. If you are one ofthose webmasters who has never bothered to scene theirwebsite’s server log, you now sense that you own beenoverlooking some gold nuggets———————————————————-Resource Box:Copyright(C) Bucaro TecHelp. To learn how to maintainyour computer and use it fresh effectively to pattern a Website and make cash on the Web visit bucarotechelp.comTo subscribe to Bucaro TecHelp Newsletter visithttp://bucarotechelpcom/search/000800asp———————————————————- .
